In what may be one of the most ironic and distasteful ad campaigns I think I have ever seen, is the new Kentucky Fried Chicken (KFC) campaign “Buckets for the cure” where they donate fifty cents per bucket (a pink bucket no less…) toward breast cancer research via the Susan B. Komen For The Cure Foundation. It reads like a Saturday Night Live skit (and I really thought it was a joke when I first saw it!) but it’s for real.
Buy a bucket of original recipe or grilled, and they donate to the foundation. Let’s start with the basics:
(1) Obesity- and obesity related diseases- kill more people by far then breast cancer.
(2) Obesity is linked to breast cancer! (1)
(3) Fried foods are linked to a variety of cancers.
(4) Obesity is linked to various cancers (2)
Do I really need to go on? Really? What’s next, BigMacs for curing colon cancer? I can see why KFC would jump at this PR opportunity, but the people at Susan B. Komen For The Cure Foundation should have their heads examined. This is where the end does not justify the means. There’s very few things one can eat less healthy then KFC original recipe (or does anyone think it’s the grilled chicken everyone is buying because of all those health conscious people known to eat at KFC…)
As a person who has had cancer, I consider this as bad an idea, as insulting an idea, as dumb an idea, as I think I have ever seen. It’s a slap in the face to women who have had breast cancer as far as I am concerned, and I hope those women out there will let it be known selling unhealthy foods to people for a 50 cent donation is not appreciated. To those at the Susan B. Komen For The Cure Foundation, times may be tough, but there’s a line where the end does not justify the means, and you crossed it.
If you think I’m making any of this up, or exaggerating, see:
This health advocate is truly disgusted…
Will Brink is the owner of the Brinkzone Blog. Will has over 30 years experience as a respected author, columnist and consultant, to the supplement, fitness, bodybuilding, and weight loss industry and has been extensively published. Will graduated from Harvard University with a concentration in the natural sciences, and is a consultant to major supplement, dairy, and pharmaceutical companies.
His often ground breaking articles can be found in publications such as Lets Live, Muscle Media 2000, MuscleMag International, The Life Extension Magazine, Muscle n Fitness, Inside Karate, Exercise For Men Only, Body International, Power, Oxygen, Penthouse, Women’s World and The Townsend Letter For Doctors.
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