I attend both industry shows, which are not open to the public and are “B2B” shows, and shows people are more familiar with, such as the Arnold Classic, etc. Here’s a short vid discussing what one of these supplement industry shows is like, with “insider” vid from the show.
Will Brink is the owner of the Brinkzone Blog. Will has over 30 years experience as a respected author, columnist and consultant, to the supplement, fitness, bodybuilding, and weight loss industry and has been extensively published. Will graduated from Harvard University with a concentration in the natural sciences, and is a consultant to major supplement, dairy, and pharmaceutical companies.
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Thanks for the info Will. There does seem to be a trend now towards a lot of "healthy" functional foods. I think some companies see it as a big market, with the push towards health and fitness.
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